In a market place where ‘more’ is frequently seen as better, Fortune Frenzy’s minimalist presentation stands out as a break from the norm. Reflecting the changing shape of the online gaming industry, Fortune Frenzy is clearly targeted at the handheld sector.
It has been estimated that as much as 40% of all online gambling activity will be taking place over smartphone or tablets before the end of the decade. With that direction of travel likely to continue over the longer term, singling out that market for attention and emphasizing simplicity as a selling point looks like a winning strategy.
The Fortune Frenzy website devotes a full page to detailing the historical development of mobile casinos, specifically in relation to Apple products. In the process it doesn’t waste the opportunity to highlight the company’s own concentration on HD graphics (first rolled out in 2013). They make the claim that they offer “over 20 mobile games available on a range of different devices”, although that piece of text looks to have been superseded by the roll out of subsequent additions to the Fortune Frenzy catalog.
The strategic focus on the mobile target is impressively reflected throughout the bright, uncluttered and super streamlined interface. The whole presentation appears to be founded on the basis that less is more. That is not to say that the graphics are in any way disappointing. They have managed to achieve that rare trick of graphic design that allows a minimal arrangement of shapes and colors to achieve maximum effect. It is really quite stunning what you can achieve with just four colors and bright bold icons.
That bright, seemingly naive, visual presentation is matched by offers and bonuses that do nothing to slow down the user’s journey to the action. The sign-up offers are straightforwardly two dimensional – a free £5 sign-up bonus and a cash match to £225 over the first three deposits made. At every point the emphasis is on removing the clutter and getting users straight into the action.
And it has to be admitted that Fortune Frenzy doesn’t disappoint here either. With a new Egyptian Dreams game rolled out this April and a steady stream of further additions planned over the months ahead, there is a sense of genuine momentum behind the brand.
As a one-stop gaming portal, Fortune Frenzy is steadily making its presence felt in the marketplace. Bingo and slots constitute the most heavily promoted aspects of the site – the immediacy offered across the site is perfectly in key with these games, but there is also an online casino offering blackjack and roulette. Aficionados of more complex games will be disappointed, but that level of complexity is precisely what Fortune Frenzy has stripped out.
A clear sighted address of the casual, mass mobile market means that whatever it lacks in terms of a more convoluted gaming experience, it more than makes up for in a straightforward offer of uncomplicated, uncluttered fun. Sometimes, less really can be more.