The American Gaming Association has spoken out against a proposal by the Internal Revenue Service that would involve electronic player tracking on casino gaming devices. During a recent IRS hearing, CEO and President of the American Gaming Association, Geoff Freeman, testified that the gaming group is in disagreement with the recent proposal that involves player tracking.
The IRS has proposed that casino loyalty cards used by players, be used as an electronic tracking device to be used for the purpose of tax reporting. However, the process of equipping the marketing tool for such activity would prove to be difficult as the card is not currently equipped for this purpose. Customers are not comfortable in regards to the proposal for the US, according to Freeman.