iGaming Business – Online betting platform provider BetConstruct has signed Belgian gaming group Goldenpalace.be and will provide the Belgian-licensed operator with its latest sportsbook technology and services so it can target Belgian punters in the run up to the World Cup in Brazil this June.
BetConstruct will provide prices, markets, back-office, affiliate and agent systems, content, marketing and risk management tools to Golden Palace.
For Frédéric François, marketing and business manager at Goldenpalace.be, the company “is now equipped to deal with its “football-mad” betting public. Alongside Brazil and Spain, Belgium is one of the favourites for the trophy and has one of the most exciting football teams in this year’s tournament. We now not only have a great national team but also the best possible sportsbook and user interface to cater for all the country’s pre-match and, in particular, live betting needs.”
Suren Khachatryan, chief executive of BetConstruct, said: “We are delighted to partner with Goldenpalace.be.be, one of the most established and successful operators in Europe. Sportsbook holds the lion’s share of the online gambling market and is proving to be the core to the success of the betting and gaming industry, however many operators are finding it is increasingly difficult to differentiate themselves. This is where we come in with a highly customisable and scalable offering, available on all platforms and through all channels. Our track record speaks for itself.”
Goldenpalace.be was the first company to obtain and operate under a Class B+ gaming licence when the Belgian market regulated in April 2012. The group is licensed and based in Belgium, alongside its online operation it owns 31 gaming halls in Belgium.
The BetConstruct deal is the second recent betting agreement announced in Belgium following Eurotiercé’s recent agreement with Sportnco as operators look to recruit Belgian punters via World Cup-related promotions and marketing.
