Inspired expands Italy presence with Microgame deal

Italy ItalianiGaming Business – British server-based gaming specialist Inspired Gaming has confirmed igaming operator and platform provider Microgame as its latest partner in Italy.

Under the agreement, Inspired will supply virtual sports to Microgame’s online, mobile and land-based platforms.

Microgame currently serves as a content provider to over 30 operators Italy. As a result of the new deal, it will have the rights to distribute Inspired’s virtual sports to all of its business-to-business partners.

Inspired already supplies virtual sports to fellow Italian firms SNAI, sisal, Eurobet, Intralot, Cogetech, Lottomatica and Gamenet – which the firm said equates to approximately 90% of the virtual sports market in the country. The new Microgame deal will strengthen its position in the Italian market further.

Steve Rogers, managing director of virtual sports at Inspired, said: “Microgame is a perfect fit for our technology and content and we look forward to helping them supply their B2B partners with the world’s leading virtual sports.”

Marco Castaldo, general manager of Microgame, added: “By adding Inspired’s virtual sports to our existing portfolio, Microgame further strengthens its leadership position with the most complete online and land-based product offering in the Italian market.”

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