Gambling911 – Ladbrokes, the UK bookmaking behemoth, has endured a rough ride in recent months but Deutsche Bank sees things changing for the better.
Analyst Richard Carter upgraded the share price of Ladbrokes from ‘hold’ to ‘buy’, believing that the stock is worth 232p and noting that the ‘headwinds’ affecting the group’s recent performance are now factored into the bookmaker’s valuation.
“We think the historical operational issues of inadequate sports trading capabilities, weak client risk management, lack of online customer relationship management insight and limited product offering have been addressed,” he added.
Merchant Securities analyst Amisha Chohan had this to offer: “The increase in tax liabilities will in most cases encourage companies to reduce marketing expenditure, potentially lower player promotions and increase their exposure outside of the UK.”
