iGaming Business – UK bookmaker Ladbrokes has launched its new mobile sportsbook on Mobenga’s platform, Playtech’s mobile gaming subsidiary.

The new sportsbook features a new interface and navigation menu, ‘push’ notices to promote relevant and timely prices, live streaming of horseracing and a quickbet option that allows players to place single bets almost immediately.

The full launch follows a limited release in August to a small number of customers to gather feedback and test functionality.

The announcement also comes shortly after the formation of an exclusive partnership between Ladbrokes and the mobile technology specialist Chelsea App Factory, which has a remit to innovate, measure and improve the bookmaker’s mobile offering.

“Mobile remains a massive opportunity for Ladbrokes,” Ladbrokes Digital’s managing director, Jim Mullen, said. “Customers have increasingly high expectations on what they want from the mobile product.

“The new sportsbook product on the Mobenga platform is a key part of our response.

“This is a significant step on the journey of our digital offer and we are continuing to work on building our single wallet capability with our partners and in moving our casino offer to Playtech well ahead of the summer.

“When complete we will be in a position to mobilise our business, compete effectively and grow our offer.”

SOURCE