Caesars Sells Bally’s Brand

More interesting headlines today, as Caesars sells Bally’s brand name to the Twin River Holdings in Rhode Island for $20 million. The move comes after Twin River bought three properties, including Bally’s Atlantic City, from Caesars and Eldorado Resorts as the two giant companies were offloading properties in hopes of having its merger approved by regulators. After the Caesars-Eldorado merger there were rumors that the new company would sell one of their Las Vegas Strip properties. Bally’s Las Vegas is still listed as a Caesars Entertainment property, but that could change in the near future. The sale of the brand…

Bally Technologies expands partnership with Golden Nugget

iGaming Business – Online casino and solutions firm Bally Technologies has expanded its partnership with Golden Nugget to become the exclusive enterprise-wide system provider for the land-based operator’s five gaming properties in the US. The new deal will cover Golden Nugget properties in Nevada, New Jersey, Mississippi and a soon-to-be-opened casino resort in Louisiana. Bally’s systems offerings, which will be connected to almost 6,400 slots and table games, will also be customised to be integrated with the Golden Nugget ‘Select Club’ loyalty programme at more than 440 restaurants nationwide. In addition to the Bally systems already installed at Golden Nugget’s…