Las Vegas Review Journal – State gaming regulators gave preliminary approval Thursday to a marketing agreement between Golden Gaming and Gibraltar-based 888 Holdings in which the tavern operator could deliver its customers as online poker players to a website that includes Treasure Island.
Under terms of the exclusive marketing agreement, Golden Gaming can sign up customers from its three Pahrump casinos and its 40 wholly owned statewide taverns operations to play online poker on a planned website that will be operated by 888 Holdings.
Golden Gaming would share in a percentage of the gaming revenues with Treasure Island and 888 Holdings.
“It’s unique and allows Golden Gaming to market 888’s platform to its customers,” Golden Gaming attorney Michael Alonso told the Gaming Control Board.
Alonso said Golden Gaming does not have any role in the operation of the website, and is only a marketing vehicle to deliver players. He told regulators the agreement is a way for 888 Holdings to expand its online gaming operation into the locals market and Pahrump. The customer base for Treasure Island, which is owned by Phil Rufin, is the Strip.
Golden Gaming is expected to market the 888 website through various interactive programs and other means.
