iGaming Business – Online gambling company Betfair has joined forces with Income Access, a provider of technology and affiliate iGaming management solutions, to launch the Betfair Casino affiliate programme in the US state of New Jersey.
The new affiliate programme will complement Betfair Casino’s online slots, poker and table game products that were launched in the state in November 2013.
Betfair and Income Access will now work together to help affiliates benefit from these products and supply them with experience on how to best promote and drive traffic in the regulated New Jersey online gaming market.
In addition, Betfair said that its support team would also help affiliates with New Jersey licensing procedures and employ an “aggressive” CRM for players.
Betfair said that affiliates would also be incentivised through Betfair’s flexible customisation of commission structures from the time of joining the programme.
Affiliates will also be able to use Income Access software to access a series of reports on evaluating return on investment and improving campaign optimisation, as well as to retrieve a regularly updated collection of creative materials.
Don Ryan, senior vice-president of gaming at Betfair US, said: “We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market.”
