Ladbrokes Sportsbook & Racebook has begun the roll out of “Cash Out,” allowing its mobile customers the chance to close their position on a bet ahead of the final result. The roll out follows the successful introduction of the functionality on the Ladbrokes “My Accas” product in April. Customer reaction has been good with over 25,000 players using the facility since its introduction.
“Cash Out” is now available on 18 markets across 15 sports with football, tennis, cricket, snooker and darts all covered. The plan is to extend into further markets on an ongoing basis over the summer. Launching the functionality, Andrew Bagguley, Managing Director, Digital, said:
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