Say goodbye to the FanDuel logo with the script font that helped usher in the rise of daily fantasy sports. FanDuel announced a rebrand on Monday morning, going with a new look and color scheme ahead of the fantasy football season. It also introduced a “players bill of rights,” a set of measures that generally align with regulations that are being rolled out in jurisdictions across the US.
“The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward,” said FanDuel CEO Nigel Eccles in a press release. “The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience. We are confident it will showcase what we have to offer to all sports fans.”
FanDuel also formally confirmed its plans to launch a fantasy platform in the UK after recently receiving its gambling license there. Finally, FanDuel also announced it would be offering a “new season-long fantasy product” later in August.
The rebrand is a major change of the site’s aesthetic, although the lobby and game mechanics are largely the same. The website and mobile app feature a “more user-friendly layout,” FanDuel said via press release. The big change is the logo, which is reminiscent of the old FanDuel font while looking much more modern. Also gone is the iconic green that has long been a part of its color scheme, replaced with a light blue.
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