iGaming Business – UK bookmaker William Hill has extended an agreement with Musselburgh Racecourse to continue its title sponsorship of the Scottish Sprint Cup annual horseracing event. The deal will run for three years, from 2015 until 2017.
The £100,000 (€124,855/$170,210) five-furlong race is hosted at the Musselburgh Racecourse each year and is regarded as the venue’s showpiece event. The race will continue to be known as the £100,000 William Hill Scottish Sprint Cup under the terms of the deal.
The agreement will strengthen William Hill’s Scottish sports sponsorship portfolio, which also includes the Ayr Gold Cup Festival horseracing event and the Scottish Cup club football competition.
Bill Farnsworth, general manager at Musselburgh Racecourse, said: “The continued support of William Hill means a huge amount to us as a progressive and aspirational racecourse.
“The £100,000 William Hill Scottish Sprint Cup and the William Hill Ayr Gold Cup, which is staged in September, are an excellent double act which are the standard bearers of Flat racing in Scotland.