The Korea Herald – Macau, one of China’s special administrative regions along with Hong Kong, is undoubtedly enjoying its heyday as the world’s most profitable casino district. But reflecting the awareness that the gaming business alone, as prosperous as it is, can no longer be counted on as the sole pillar for profit, market leaders are pressing to diversify business and lure new customers.

The issue will be discussed at the Global Gaming Expo Asia, referred to as G2E Asia, which kicked off Tuesday at the Venetian Macao. Organized by the American Gaming Association and incorporating over 6,000 visitors, the yearly regional gathering defines itself as the single most influential event for the Asian gaming industry.

“Just as Hong Kong has positioned itself as a top global business hub, Macau is known as the world’s top-class gaming center, but is this enough?” said Pansy Ho, cochairperson and executive director of MGM China Holdings, in her keynote speech.

MGM China, a branch of MGM Resorts International, participated in the event as one of the top six game operators in Macau.

Gambling in Macau has been legal since the 1850s but it was the entry of large foreign casinos in the 2000s that helped business take off. In 2006, Macau outpaced the U.S.’ Las Vegas Strip in gaming revenues. Macau’s revenue in 2013 alone was $45 billion, which was over seven times that of Las Vegas, according to Reuters.

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