A Stars Group NBA partnership has become a reality, as the PokerStars operator become an authorized gaming partner of the National Basketball Association.

As an official partner of the NBA, The Stars Group gains the right to use official league betting data and its trademarks on its BetStars-branded sports betting site.

The operator’s brands will also be promoted across the NBA’s digital assets including its NBA TV channel, as well as via its official website, app and social media channels. In return, The Stars Group will promote the NBA across its various brands, including PokerStars.

The new Stars Group NBA partnership will allow the collaboration of responsible gaming initiatives and implementation of measures to protect the integrity of NBA games.

NBA head of fantasy and gaming Scott Kaufman-Ross said that the Stars Group is an accomplished global online gambling leader, and thatthe league was excited to work with them on their first US sports league partnership.

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