32Red re-launches sports betting platform

32 rediGaming Business – Online gaming operator 32Red has completed the re-launch of its sports betting platform 32Red Sport in time for this summer’s Fifa World Cup national team football tournament.

The sports betting platform will be fully managed by Kambi Group after 32Red struck a deal with the sports betting services business-to-business supplier earlier this year.

According to the SBCNews.com website, the re-launched service will target new and existing sports betting customers with a range of special World Cup promotions.

The new product will also be promoted through 32Red’s sponsorship of Scottish Championship second-tier football club Rangers.

Ed Ware, chief executive officer of 32Red, said: “We have a number of new product ideas in the pipeline that we are very excited about and we are working with Kambi to help innovate in the sports betting world.

“It is important that we bring something new and relevant to sports betting that is true to 32Red’s brand proposition and that’s what we intend to do.”


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