iGaming Business – Swedish gambling regulator Lotteriinspektionen has threatened organisers of the Stockholm Marathon with a fine of SEK2 million (€220,286/$304,599) if the race goes ahead featuring the branding of online gaming operator Unibet.
As reported by iGaming Business, Unibet recently struck a deal with race organiser Stockholm Marathon Group to become one of the main sponsors of the marathon, which is due to take place in Sweden’s capital city on May 31.
Under the deal, Unibet branding is due to appear along the race route and the operator will also offer special betting markets on the event.
However, the Lotteriinspektionen has accused the organiser of violating Swedish laws that prohibit the marketing or advertising of foreign gambling companies.
Stockholm Marathon Group has been given until April 18 to submit a response to the accusations, after which the Lotteriinspektionen will pursue a possible fine.
