Another broadcast network is taking the plunge, as an ESPN sports betting partnership has been struck with Caesars Entertainment.

This deal includes the construction of a brand new ESPN-branded television studio at The LINQ Casino on the Vegas strip. There sports betting content will be blasted out on ESPN’s new sports betting show “Daily Wager.”

“Daily Wager” launched in March as a daily program on ESPNews airing at 3 p.m. — also available for streaming on the ESPN app.

Key to the deal is Caesars’ “data” and branding to be integrated across ESPN’s programming. This includes Caesars serving as “ESPN’s official odds data supplier” across TV and digital platforms.

More on the ESPN sports betting partnership at Media Post.