Betfred USA has opened their first of four new sports books at the Grand Falls Casino in Iowa. The 3,500-square-foot facility is located in a renovated stage area adjacent to the main gaming floor. They also plan to launch an online app to accompany the physical sports book.

Iowa is the first entry into the US market for the British bookmaker, with plans to open in east three more states this year, including Pennsylvania and Colorado. Betfred has operated in Great Britain since 1967.

To read more about Betfred USA and their new Iowa location visit the Sioux City Journal.