The latest NFL deal with Sportradar expands the leagues existing partnership to include the distribution of live game data to sports betting operators. The multi-year agreement gives Sportradar exclusive rights to distribute real-time, play-by-play data and Next Gen Stats player tracking data to bookmakers in the US and internationally where placing wagers on live sports is legal and regulated.

In addition, the agreement will see the NFL utilize Sportradar’s integrity services to monitor betting across its pre-season, regular season and post-season games. The league’s franchises will also gain access to the company’s integrity education workshops and products. Sportradar, which first partnered with North America’s preeminent football league in 2015, will also continue its role as the NFL’s exclusive distributor of live game statistics and NGS player tracking data to media outlets.

The new deal will also allow Sportradar to supply live audiovisual NFL game feeds to sportsbooks outside of the US in select international markets and now has the right to distribute data to bookmakers from three of the major US sports leagues. The company’s expanded agreement with the NFL adds to similar tie-ups with the National Basketball Association (NBA) and Major League Baseball (MLB).